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Experiment desk

Revenue Labs

Cheap tests. Then ship, pivot, or kill. Killing is a success if the test was cheap.

EXPERIMENT Experiment desk. Ideas are tested cheaply, then shipped, pivoted, or killed.

  1. IDEA
  2. TEST
  3. SHIP / PIVOT / KILL
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An internal experiment desk of TheCriners LLC.

Technical papers on a drafting table

Experiment desk

Idea, test, then ship — or pivot — or kill.

Revenue Labs exists because a clever idea is not a company. A cheap test is how we find out. Shipping is one ending. Pivoting is another. Killing is a success when the test was cheap and the answer was no.

We do not keep dead experiments on life support to look busy.